
Iban Beldarrain
Product Designer
Amateur Surfer
AI Explorer
Proud Dad
Motorbikes Lover
Product Designer
Hi, I’m Iban. I lead design teams, shape product strategy, and build high-impact digital experiences.
I specialize in crafting intuitive products that drive business impact and deliver delightful user experiences. With a strong background in UX strategy and design leadership, I thrive at the intersection of product vision and execution, balancing innovation with real-world results.
Currently, I’m the Product Design Director at Appspace, the platform that powers workplace experiences for companies like Google, Uber, LinkedIn, Netflix, and FedEx. I’m passionate about guiding teams through complex challenges, mentoring designers, and driving research-backed decisions to maximize our collective impact. A strong advocate for human collaboration, I also focus on structuring processes, aligning stakeholders, and fostering a culture that supports high-quality outcomes.
An explorer by nature, I’m always evolving, learning new methods, refining my craft, and tackling exciting challenges to push design and strategy forward.
Experience

Design Lead
BEEZY
·
2019-2022
As the company grew, I established and scaled Beezy’s first formal design practice. I introduced design systems, team rituals like critiques and design camps, and led hiring, onboarding, and mentorship. I built a collaborative, high-performing team focused on delivering thoughtful design solutions.
Product Designer
BEEZY
·
2015-2019
Initially joining as a solo designer, I supported every aspect of design across the company. I worked closely with the CPO, leadership, and engineering, in a pivotal phase where I significantly grew in product thinking, stakeholder management, and team processes.

Product Designer
Ancert
·
2015-2017
Ancert is the tech arm of Spain’s General Council of Notaries. I led the design of strategic tools & apps like CRMs, dashboards, and admin platforms, balancing usability, aesthetics, and productivity in complex, regulated environments.

Product Designer
Naturitas
·
2014-2015
One of the company’s first designers, I worked closely with the founders on e-commerce and food delivery ventures. It was a fast-paced, hands-on role where I wore many hats and learned to thrive in an early-stage startup environment.
Education
Postgraduate in Mobile Design & Strategy
Elisava
·
2014-2015
A specialized program where I deepened my understanding of mobile design across UX principles, platform technologies, and product strategy. It helped me connect design craft with the broader digital ecosystem.
Postgraduate in User Experience Design
Elisava
·
2009-2010
This program deepened my skills in designing for usability, with a strong emphasis on user needs, design craftsmanship, and thoughtful interaction design. It played a key role in shaping my approach to building intuitive, user-centered experiences.
Graphic Design Degree
Llotja, School of Art and Design
·
2004-2007
The foundation where it all began, grounding me in visual communication, layout, color theory, and design psychology, and shaping my eye, mindset, and aesthetic sensibility through core design principles.
Certifications
Languages
Catalan
Native
Spanish
Native
English
Fluent
CONTACT
Crafted in Barcelona
7:11 UTC
